Stories are one of the best ways to make your organization part of a donor’s life. Neuroscience has shown that when people hear or read stories told in evocative terms, those stories activate corresponding parts of a listener’s brain. When you read about a juicy plum, a crunchy carrot, or gooey … [Read more...]
Archives for October 2017
Amy Scanlon Consulting Is Now Story Smart, LLC
For years, I’ve operated under my own name as Amy Scanlon Consulting. It’s been nice to see my name gain recognition over the years. However, Amy Scanlon Consulting didn’t really communicate the essence of my work. As a nonprofit professional, I’ve developed a focus on and expertise in storytelling … [Read more...]