Lots of people can tell a story. I use the science of behavioral economics to tell your story more effectively.
Behavioral economics looks at the psychology behind human decision-making—what’s behind an individual’s decision to make a specific purchase, to invest, or to donate to a charity, for example.
You may be making a logical case for why people should donate to your organization, but if you haven’t touched their emotions, you will not move them to give as much.
In fact, certain common techniques, such as offering startling statistics to demonstrate the magnitude of the problem, may dramatically lower your returns.
I use innovative approaches that have been proven to motivate people to do more and give more.
Whether you crave compelling stories for your newsletter, want to enliven your annual report, need a strong case statement for a major campaign, or desire more dramatic direct mail appeals, I can help you achieve results.